Site names and sub-brands
Overview
Site names are important
The name of a website in the header is highly important as it serves as an instant brand identifier, creates a crucial first impression, can provide navigation back to the homepage, and helps users understand the site’s purpose and offerings, contributing significantly to brand recognition and user trust.
Benefits of site names
Branding and identity
The logo or name clearly communicates who owns the site, reinforcing your brand’s identity and making the site more memorable.
First impression
As the first thing visitors see, a professional header with a clear name sets a positive and trustworthy tone for the entire website. The site name functions as a handshake.
Navigation
The name or logo in the header acts as a link to return to the homepage, a fundamental and familiar way for users to navigate back to the main page.
Context and purpose
It quickly informs visitors about the company or content, helping them understand the website’s purpose and what kind of information to expect.
User trust and credibility
A clear and professional header with a recognizable name builds credibility, which is essential for encouraging users to stay and engage with the site.
Authority
A professional and prominent name in the header helps establish the website’s authority and trustworthiness.
Conversion and calls to action
By clearly identifying the brand and providing easy navigation, a strong header can guide users toward desired actions, such as registering for recruitment event or applying to study.
Site names at UOA
Lorum
Loruum ipsum
Can’t find what you’re looking for? Get in touch