Small websites brand refresh guide
Purpose
The purpose of this guide is to provide owners of small websites with all the information they need, in a step-by-step format, including checklists, to update their existing website to the 2025, One UoA brand.
Basics
1. Logo
The logo, logo versions, do’s and don’ts, and file formats for web.
2. Colour
The primary colour palette, accents, tints, and gradients.
3. Type
Our official typeface, specific versions, uses, web formats, and fall back fonts..
Components
4. Header
The consistent, topmost element of a user interface that provides branding, navigation, and immediate access to key information or actions for users.
5. Footer
The footer is a consistent section at the bottom of a web page that provides navigation, contact information, legal notices, and brand elements to enhance user experience and reinforce site credibility.
6. Buttons
Buttons provide clear, actionable triggers for user tasks.
Bonus
6. SEO and Analytics
SEO is the process of improving a website’s visibility in search engine results pages to increase organic website traffic and online presence.
7. Accessibility
Accessibility is a principle that ensures all users, regardless of ability, can comfortably navigate and interact with a product.
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