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SEO

How it works

SEO, or Search Engine Optimization, is the process of improving a website’s visibility in search engine results pages (SERPs) to increase organic (unpaid) website traffic and online presence. It involves optimizing content and structure so that search engines understand a website’s relevance and authority, making it easier for users to find valuable information when searching for specific products, services, or topics.

Keyword research

Identifying the terms and phrases your target audience uses when searching for information related to your business.

Off-page SEO

Building the reputation and authority of your website by earning backlinks from other credible websites.

On-page SEO

Optimising individual webpages and their content, including using relevant keywords, meta descriptions, and internal links.

Technical SEO

Ensuring that search engines can crawl and index your website efficiently by improving site performance, structure, and accessibility.

SEO checklist

1. Do keyword research

  • Identify keywords that your target audience uses and naturally incorporate them into your website’s content, titles, and URLs.

Ensure the content is original, unique, and directly relevant to the keywords you’re targeting.

2. Optimize title tags and meta descriptions

  • Keep title tags under 60 characters and include your main keyword.
  • Write compelling meta descriptions (under 160 characters) to boost click-through rates.

3. Create high-quality, original content

  • Write helpful, well-structured, and unique content.
  • Aim to answer user intent clearly.
  • Use headings (H1, H2, etc.), bullet points, images, and internal links to make it user-friendly.

Focus on creating content that provides genuine value and answers user queries.

4. Build quality backlinks

  • Get links from reputable websites in your niche.
  • Guest posting, broken link building, and digital PR are effective strategies.
  • Avoid spammy or paid link schemes.

Build trust by providing accurate information and linking to credible external resources.

5. Make your site mobile-friendly

  • Ensure your site looks good and functions well on all devices.
  • Google uses mobile-first indexing, meaning it ranks your mobile site first.

Ensure your website has a responsive design that adapts to different screen sizes.

6. Improve site speed

  • Compress images, use caching, and reduce unnecessary scripts.
  • Use tools like Google PageSpeed Insights, GTmetrix, or Lighthouse to identify speed issues.

7. Use HTTPS

  • A secure website (with SSL certificate) is a trust factor for users and a ranking signal for Google.

8. Optimize URL structure

  • Keep URLs short, readable, and keyword-rich.
  • Example: yourdomain.com/seo-tips is better than yourdomain.com/page?id=123

9. Fix technical SEO issues

  • Submit an XML sitemap to Google Search Console.
  • Fix crawl errors, broken links, duplicate content, and indexing issues.
  • Implement structured data (schema markup) for rich snippets.

10. Track and analyze performance

  • Use Google Analytics and Google Search Console to monitor traffic, rankings, and user behavior.
  • Adjust strategies based on what’s working (and what’s not).
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