Brand refresh guide for websites
Purpose
The purpose of this guide is to provide website owners with all the information they need, in a step-by-step format, including checklists, to update their existing website to the 2025, One UoA brand.
UX Basics
The content of this guide is also available from the UX Basic section, where you can find additional information and resources to help you improve the user experience of your website.
What type of website are you updating?
Small
Typically a platform or 3rd-party product with limited configuration options.
- Logo
- Primary colour
- Type (optional)
- Header and footer (optional)
- Buttons / CTAs (optional)
Medium
Typically a bespoke website, often built on Campus Press.
- Logo, colour, and type
- Buttons / CTAs, and cards
- Header and footer
- Search (optional)
- Multiple layouts / templates (optional)
- Complex navigation (optional)
- Complex components, e.g an image gallery (optional)
- Graphic devices (optional)
Large
An large and complex website, typically hosted on an enterprise web CMS, such as AEM.
- Logo, colour, and type
- Graphic devices
- CTA / buttons, and cards
- Header and footer
- Search
- Complex layouts / multiple templates
- Complex navigation
- Multiple complex components
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