UX Basics
Brand Foundations
Logo
The logo, logo versions, do’s and don’ts, and file formats for web.
Colour
The primary colour palette, accents, tints, and gradients.
Type
Our official typeface, specific versions, uses, web formats, and fall back fonts.
Visual Style
Includes graphic devices, shadows, overlays, textures, and shapes.
UX
Accessibility
Accessibility is a principle that ensures all users, regardless of ability, can comfortably navigate and interact with a product.
Analytics
lorum ipsum
Feedback
Lorum ispum.
Grids
Grids help designers create cohesive layouts, allowing end users to easily scan and use interfaces.
Responsive design
Responsive design is a web design approach that makes websites automatically adjust their layout, content, and features to look good and work well on any device
SEO
SEO, or Search Engine Optimization, is the process of improving a website’s visibility in search engine results pages to increase organic website traffic and online presence
Site names
The name of a website in the header is very important as it serves as an instant brand identifier, and creates a crucial first impression.
URLs
Designing URLs to be clear, descriptive, and human-readable can have real UX benefits. Read this guide to find out more.
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